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The site states the following, "Free, no obligation design consultation." We observed that the web page stated " Approaching our 20th year in business, Abbott Wade Joinery pride ourselves on offering the highest standards in staircase renovations." It also stated " And quality craftsmanship; but, what really sets us apart is our unbeatable service. Transform your existing staircase in just one day. Why replace when you can renovate? Traditional timber to contemporary glass. Tempted on a new staircase renovation? From traditional timber to contemporary chrome and glass, our bespoke staircase d." The header had Abbott-Wade as the highest ranking keyword. This keyword was followed by staircase, staircase renovations, and joinery which isn't as urgent as Abbott-Wade. The other words the site uses is glass staircase. traditional wooden staircases is also included and could not be understood by search engines.